Case Overview

One of Romania’s leading car rental companies, WLC Rent a Car, faced an operational challenge: manually managing 100–150 daily customer inquiries via WhatsApp, a critical channel driving 60% of total bookings. WLC had an established sales workflow, and they approached our team to automate this existing process efficiently using AI.

Our team recommended and implemented the WLC Assistant, an AI-powered WhatsApp chatbot. This solution automated customer interactions, increasing conversion rates (from 32% to 76%) and reducing response times to under 20 seconds.

Company Background

WLC Rent a Car is among Romania’s top car rental brands, operating a fleet of over 600 vehicles across 9 major cities and airports. Renowned for customer-centric service, WLC built a robust online presence but found that nearly 60% of total bookings occurred through direct WhatsApp interactions, rather than the website. Maintaining prompt, high-quality responses through WhatsApp became increasingly challenging with scale.

The Challenge

Our Approach

Given WLC’s clearly defined sales workflow and existing use of a specific CRM for WhatsApp management, our role was primarily focused on smoothly integrating our AI solution with their existing tools and processes:

• Technical Advisory & CRM Integration: Our team reviewed WLC’s WhatsApp sales process, existing CRM, and internal workflows to ensure the new AI solution would integrate seamlessly with their current technology stack.
• Customized AI Implementation: We selected an ideal AI framework, specifically tailored to complement their CRM and existing operational practices. This minimized disruption and ensured effortless adoption by the sales team.
• Refinement & Alignment: The assistant was iteratively refined to closely match WLC’s established customer interaction style, booking procedures, and internal team workflows, ensuring a natural transition with minimal internal operational adjustments.

This approach provided WLC with an effective, user-friendly automation solution, perfectly tailored to their team’s existing processes and technology stack.

Solution: The WLC Assistant

The WLC Assistant provides a fully automated, conversational sales experience via WhatsApp, exactly replicating the previously manual sales workflow:

Results After Launch

Since implementation, WLC experienced remarkable improvements:

• Conversion Rate: Increased dramatically from 32% to 76%.
• Rapid Response: Response times reduced to an average of 20–35 seconds.
• Enhanced Customer Satisfaction: 90% of customers cannot differentiate the AI from a human agent.
• Staff Efficiency: Sales and support teams now save approximately 4 hours per day per person.
• Consistent & Accurate: Uniform and precise information delivered consistently to every customer interaction.

Client Perspective

Takeaway

Commerit specializes in seamlessly translating clearly defined yet manual workflows into powerful, automated AI solutions. Clients rely on us not only for technical execution but also for trusted strategic guidance in selecting the most suitable technologies—ensuring smooth implementation and maximum impact on business results.

The WLC Assistant highlights how AI can effectively scale a proven human-driven sales process without sacrificing personalization or conversion quality.